Mommy Makeover

Schedule your consult and…
Get Your Body Back
(‘Mommy Makeover’ advertising)

Voluntary plastic surgery would not be marketable easily without the technique of Before and After Pictures. They build a connection to the surgeon, elevate the bloody craftsmanship to a hurtless level, and create a must-have feeling: We only know how good something is, when we know how bad it was before. In this series I look at the aesthetics of Before and After Pictures as a marketing tool for ‘Mommy Makeover’ – sounds twee, doesn’t it? – and arm lifts. Only in persons where an alienation from one’s own body has taken over, where a certain hostile physical awareness exists, these pictures can create feelings of desire rather than amazement.

Further Projects